Your e-commerce site is a vital part of your business, and whether you have a brick-and-mortar location or live in the ether of the web, e-commerce is the future. It is vital that you not only maintain your current level of reach but grow your presence and influence in the market. This will ensure that you remain a top player and grow your brand over the long term.
Do you have a strategy for increasing your income? Learn how to boost your e-commerce site and create a game plan for ultimate success. Follow these five effective ways to build your e-commerce business and see your brand rise to the top of the digital heap.
Here are five effective ways how to boost commerce sales:
1. E-commerce fulfillment services
You have qualities that drive you to succeed in your online business, and they probably range from an eye for great products, a strong sales background, savvy computer skills and incredible product development. Your time is best spent working on your skill competencies and talents, so anytime away from those is a distraction that takes away from sales.
Order fulfillment is necessary for every business, but managing inventory, shipping products and handling other aspects of the process takes time. It makes much more sense for you to get a company to do it so you can focus on the business itself.
Great ecommerce fulfillment services are set up to handle your volume and can manage and control inventory, package and ship, and handle any returns that may follow. Why not let the experts do what they do best with order fulfillment so you can do what you do best, build your business?
2. Have a dynamic e-commerce site
Your online store is where all the action happens. People come there and need to be able to easily navigate around from product pages to checkout so you can make sales. This is everything, so your site has to be on point.
A dynamic website is evolving and changing to suit the customer with new products, engaging articles, social media feeds, incentives, an active blog and lots of pictures and videos. Ensure it stands out from the competition so people enjoy their shopping experience. Having a great e-commerce site will make all the difference in your success.
3. Automate your email list
Email marketing is to e-commerce what snail mail was to brick and mortar. You need to advertise directly to the consumer through a passive strategy that allows them to read your information at their leisure.
Start by capturing emails through your website. These can be from:
- Banners
- Pop-ups
- Bars
- Sign up forms
- Embeds
The more opportunities there are to capture emails, the better. Offer incentives for signing up for your newsletter, like discounts and additional product information.
To boost sales from this list, you should have an effective strategy that runs for you. This can be an automated campaign starting with a welcome email after sign-up. There is no hard selling with this initial contact; you just build a relationship and give quality information.
Begin a weekly newsletter with valuable information on sale items, other promotions, engaging articles, and useful information. These newsletters need links to your store so people can easily navigate there. Your main goal is to convert subscribers to buyers and, as time goes by, make the newsletter more substantial and use analytics to track conversion.
4. Publish customer reviews
The best advertising is word of mouth; in this case, it will be customer reviews and testimonies. You want your customer reviews to be easily accessible and, better yet, front and centre so people will read them while visiting your site. You can also use your email list to ask customers for reviews so they can easily do it.
Place the reviews on a dedicated page, checkout area, and product page. This way, the products people look at are directly linked to the review and testimony.
5. Build brand awareness
No matter what you are selling, many other vendors have similar offerings. You need to be the go-to expert in your niche and beyond. This means you must be everywhere, all over the web. You can use Google and Facebook ads to appear when there is a relevant search.
Social media is the place to be because this is where the conversation is. Start today if you aren’t using social media to build your brand. Get on Twitter, follow many relevant users, and comment and provide insight and advice. Start a FB page for your company and publish regular content. When there are comments, respond quickly to them to keep the dialogue going.
Instagram, TikTok and YouTube are other platforms where you can create content regularly to inform and entertain. It’s all about building a following and establishing yourself as an expert. In all social media spaces, drive traffic back to your e-commerce site.
